What is MaaS
MaaS (Mobility as a Service) is about an easy everyday life and improved accessibility in cities. It is about making it easier for people to go somewhere or get things done without having to own – and in most cases use – a car. It is for households that start to realize that keeping a car is expensive and is creating more problems than benefits. It is for households that don’t have the means to own a car but still have high demands for mobility.
Using a car is easy, even if it means getting stuck in traffic and spending valuable time finding a parking space—not to mention the high costs of ownership, parking, and maintenance. But cars take you anywhere, anytime, and without spending additional mental energy. Compare that to the multimodal experience of today. How to pay for a bus ticket (and which one to buy)? How to find and pay for a car to use for an hour or a weekend,? How to know which is the fastest or cheapest means of transport? How to trust someone to take responsibility for the quality of the services?
An easy, everyday life is dependent on good city planning, good public transport connecting the city, and other complementary mobility services such as taxis, car-sharing, bike-sharing, and an easy way to find, book, and pay for the trip or errand. That’s where MaaS comes in. Integrating your different travel options and potentially bundling them into an understandable subscription will make it easier to travel into, out of, and throughout the city.
By seamlessly combining modes of travel, MaaS will also foster the growth of sustainable options and enable a faster introduction and upscaling of new sustainable services.